Introducing
A new generation of flowers
We're rewriting the rules for luxury faux flowers - design-led, effortlessly chic, and conscientiously crafted. Hand-tied in London, then beautifully presented in our signature box, they arrive instantly ready to place in a vase. This is a forever kind of luxury.
Behind the stems
As featured in Vogue, Harper's Bazaar, Elle, the Financial Times, The Times, Good Housekeeping and Stylist.
Ett Hem London was born from a simple observation. Founder Elle has spent 15 years across fashion and interior design, and has always understood flowers as the organic element that connects those two worlds, the thing that makes a beautifully considered space feel alive. But the reality of fresh flowers for anyone with a demanding life is unforgiving. They're high maintenance, they're gone within a week, and then you're left with a sad wilting mess and a bin full of plastic wrap. During Covid, when sending flowers became one of the few ways to show people you cared, Elle started thinking seriously about the waste, and started looking for something better. What she found was a market that hadn't caught up. The faux options were either cheap and plasticky, or expensive single stems with no design vision behind them. There was no modern, design-led brand creating beautiful, accessible arrangements that could hold their own against fresh. So she built one. Ett Hem London launched in 2023 with a clear position: deliver the full aesthetic impact of a premium fresh arrangement, but with the longevity and zero effort that real life demands. Every collection is built like a fashion line, layering textures, colours and stem qualities for balance and desirability. Ett Hem London works with fresh florists to ensure authentic vision, and hand-ties every arrangement in London before packaging it in our signature box, ready to place straight into a vase.
Ett Hem London's bespoke work brings forever flowers into some of the world's most prestigious spaces. Ett Hem London manages the monthly floral programme at the Royal Opera House, creates rotating installations at the Mandarin Oriental, and has worked with Buckingham Palace, Kensington Palace, The Ritz and The Birley Clubs. On the fashion and lifestyle side, collaborators include Net-a-Porter, Halfpenny London, Sisley and Oh My Cream, and more recently Ett Hem London created two-metre-tall arrangements for Angela Hartnett's restaurant Cicoria. Ett Hem London is a female-led business and women are at the heart of everything, as collaborators, as clients and as the community that has grown around the brand. Every arrangement is named after a woman, from The Kate for Kate Halfpenny to The Emily for Em the Nutritionist. With recent investment secured, Ett Hem London is expanding into Europe and the United States, bringing the same design-led, effortlessly chic vision to a global audience.
Go green with forever flowers
At Ett Hem London, we are committed to educating our customers about the sustainable benefits of faux flowers as an alternative to fresh.
