FAQ'S
FAQ PAGE
Everything you need to know about forever flowers
As featured in Vogue, Harper's Bazaar, Elle, The Financial Times, The Times, Good Housekeeping, Stylist, Elle and more...
What are forever flowers? Forever flowers are premium faux arrangements designed to look, feel, and style like fresh blooms without the wilting or weekly shop. Hand-tied in London using curated stems, each arrives in our signature gift box, ready for your vase.
Why choose faux over fresh? Fresh flowers carry a heavy carbon, water, and pesticide footprint, with 40% wasted before reaching market. Our non-perishable faux arrangements ship via low-carbon transport, last for years, and offset plastic waste with PlasticBank®. We also offer a returns program: recycle unwanted blooms for 20% off your next order.
What materials are the flowers made from? We use a range of premium materials including silk, wire, polyester and real-touch synthetics, chosen specifically to mimic the feel and movement of different flower types. Faux foliage and flowers behave differently, so we select materials accordingly. What works beautifully for a full peony won't be right for a eucalyptus stem. Our sourcing team works directly with suppliers in Asia, and every sample goes through rigorous review for colour, texture and quality before it's approved.
How long do they last? Forever, with basic care. Our arrangements don't fade, wilt or shed. We recommend a light dust with a cool hairdryer every couple of weeks, or simply giving them a gentle shake. Kept this way, they'll look as good in five years as they do on day one.
How should I style them at home? Gently bend the stems; natural curves prevent a rigid, fake look. Place deep, rich bouquets in warm, lamplit rooms and position light, creamy arrangements in natural daylight like kitchens and bright hallways. For more styling inspiration, follow us on Instagram!
Which arrangement is right for my home? Our bestseller is The Everything, a rich, seasonless mix of colours, textures and stem types that has held the number one spot since we launched. If you prefer something more neutral, The Aida is a clean foliage arrangement with height and warmth that works beautifully as a base to add extra stems into. For a statement piece, The Abi or The Daphne in whites and creams are perennial favourites. If you're unsure, email us at hey@etthemlondon.com and we'll help you choose.
Do you offer bespoke arrangements? Yes. Our bespoke service covers everything from individual home arrangements to large-scale commercial and event florals. We've created bespoke work for the Royal Opera House, Mandarin Oriental, Kensington Palace, The Ritz, Angela Hartnett's restaurant Cicoria, and fashion and beauty brands including Net-a-Porter and Halfpenny London. Our starting point is always direction and colour, and from there we design something entirely unique. Contact elle@etthemlondon.com to discuss.
Do you do wedding flowers? Yes. Our wedding collection covers bouquets, buttonholes and floral installations, all available to purchase or hire. Every piece is designed to be kept as a keepsake, so your wedding flowers last as long as the memories. We launched the collection with bridal house Halfpenny London at the ICA. See the full wedding collection here.
Where are you stocked?
Ett Hem London - Online
Heal's - Online and in-store at Heal's, 196 Tottenham Court Road, London, the UK's leading premium homeware destination.
The Roost - Online - https://theroost.com/collections/ett-hem
Do you ship internationally? Yes. We ship worldwide. International orders are shipped DDU (Delivered Duty Unpaid) so customers are responsible for any local duties or import taxes. We're currently expanding operations in Europe and the US to simplify this.
Discount codes... Discount codes are valid for one-time use per customer and cannot be combined with any other offers or promotions. A minimum spend of £60 applies to qualify for discount eligibility. Please note that bespoke orders and wedding collections are strictly excluded from all promotional discount codes.
