Ett Hem London co-founder Elle Maxe was featured in the Financial Times How to Spend It wedding guide 2026, written by Ellie Pithers, sharing the story of how she made her own wedding bouquets and flower arrangements entirely from Ett Hem London forever flowers.
Elle's bouquet, The Kate, was created in collaboration with Kate Halfpenny of Halfpenny London, who dressed and styled her for the day. Each bridesmaid carried their own bespoke Ett Hem London bouquet, different and personal, named after them individually. The arrangements were crafted from crisp white and deep moody purple calla lilies, anthuriums and hydrangeas, composed in the Ett Hem London studio weeks before the wedding with no wilting, no stress and no ticking clock.
The experience directly inspired the creation of the Ett Hem London Wedding Collection, now available to view in the Halfpenny London showroom and at etthemlondon.com.
Read the full article here: https://www.ft.com/content/cc6a559b-28c5-4424-a0a3-6d9f41ad198c
