Ett Hem London was featured in the Financial Times Interiors section in February 2024, in a piece by Jessica Salter exploring how luxury faux flowers have transformed from dusty imitations into something genuinely coveted by fashion houses, hotels and royal households.
The article highlighted how Ett Hem London, just one year into trading, had already secured clients including the Royal Opera House and Kensington Palace, with thousands of its lifelike forever flowers on display across both. The piece traced the origin of Ett Hem London to lockdown, when founder Elle received fresh flowers for her birthday that arrived in varying states of decay, sparking the idea for a design-led faux alternative that felt as premium as possible.
The Financial Times described Ett Hem London as part of a new generation of artisans changing the perception of artificial flowers entirely.
Read the full article here: https://www.ft.com/content/aeca7690-c855-405b-97bc-ffbff6e47f1e
