Aucoot sat down with Ett Hem London founder Elle at her London Fields home to talk about the future of forever flowers, the brand's rapid rise and why faux flowers are having a genuine design moment.
The piece covers how Ett Hem London went from launch to supplying Buckingham Palace and the Royal Opera House almost immediately, the emotional connection people have with flowers, and why the only difference between Ett Hem London's arrangements and fresh flowers is the scent.
A beautiful, in-depth feature well worth a read.
Read the full article here: https://www.aucoot.com/2025/10/30/in-bloom-the-future-of-faux-flowers-with-ett-hem-london
