fact:
The most sustainable way to live is to invest in quality products that last forever
Better for the planet.
At Ett Hem London, we are committed to educating our customers about the sustainable benefits of faux flowers as an alternative to fresh.
The fresh flower industry has a waste problem. Around 40% of all flowers grown never make it to market, discarded in pursuit of perfection before they've even been seen. Those that do reach consumers travel thousands of miles by air freight, consuming significant carbon along the way, and are gone within a week. Ett Hem London was built around a simple belief: that beauty should not be this wasteful.
Faux versus fresh
The environmental case
Forever flowers travel slowly because they don't perish. Ett Hem London ships by sea freight, which emits approximately four times less carbon than the air freight used for fresh flowers. Ett Hem London's arrangements last years rather than days, meaning the carbon cost of production and delivery is spread across a lifetime of use rather than seven days on a kitchen counter. When you invest in an Ett Hem London arrangement, you are choosing something that will still be beautiful in five years, ten years, and beyond.
The comparison with dried flowers is worth making too. Dried flowers shed, fade and deteriorate over time. Forever flowers do not. They require no water, no pesticides, no weekly replacement and no specialist disposal.
PlasticBank partnership
Our shipping emits 4x less carbon than air travel
Our flowers travel slowly as they do not perish in transport
We are proud supporters of PlasticBank®
Ett Hem London partners with Plastic Bank®, a global organisation that intercepts plastic waste before it reaches the ocean by creating social plastic collection networks in vulnerable coastal communities. For every Ett Hem London order, a contribution is made to offset plastic waste, supporting both environmental and social impact simultaneously. Read more about Plastic Bank® here.
The flower returns programme
Give your flowers a second life
Ett Hem London operates a flower returns programme for arrangements that are no longer wanted. Rather than ending up in landfill, returned arrangements are either recycled or donated. In exchange, customers receive 20% off their next order. It is a small act that closes the loop and keeps forever flowers true to their name. Contact us for details by emailing hey@etthemlondon.com.
The bigger picture
No product is without environmental impact
Ett Hem London does not claim to be perfect. But the choice between a fresh arrangement that lasts a week and an Ett Hem London forever flower arrangement that lasts a lifetime is a meaningful one, and one that more and more considered consumers are making. Enduring beauty, made thoughtfully.
